Objective
Onepiece aimed to strengthen its position in the DACH market, increase brand awareness, and drive sales through authentic and relatable content.
Challenge
Despite strong global recognition, capturing 25% market share in the DACH region required localized engagement and trust-building. The challenge was to showcase the brand in a way that resonated with local consumers and aligned with their lifestyle.
Solution
We implemented a strategic UGC campaigns to enhance brand credibility and drive community engagement.
UGC Activation: Encouraged customers and brand fans to share real-life moments in their Onepiece onesies, creating an aspirational yet relatable brand presence.
Localized Engagement Strategy: Focused on region-specific trends, leveraging content that resonated with the DACH audience’s preferences and cultural nuances.
Results
Strengthened Market Position: Contributed to Onepiece securing 25% market share in the DACH region.
Increased Brand Awareness: The campaign significantly boosted visibility and brand recall among target consumers.
Higher Engagement & Conversions: Authentic UGC and influencer content led to increased customer interactions and a measurable lift in sales.
Objective
Ikono aimed to generate buzz and drive foot traffic to its Berlin launch phase, ensuring a strong brand presence and visitor engagement during the opening phase.
Challenge
Launching a new location required immediate brand awareness and authentic engagement. The goal was to reach a highly engaged audience and convert interest into physical visits.
Solution
To maximize impact, we implemented a strategic mix of User-Generated Content (UGC) and nano influencers. This approach ensured organic reach and authentic endorsements from influencers who resonated with Ikono’s target audience.
UGC Activation: Encouraged visitors and content creators to share their immersive experiences, creating buzz across social media platforms.
Nano-Influencer Collaborations: Collaborated with niche influencers who provided authentic word-of-mouth marketing, increasing credibility and engagement.
Results
Strong Opening Buzz: The campaign successfully created excitement around the launch, sparking conversations across digital platforms.
Increased Foot Traffic: The combined efforts led to a significant number of visitors during the opening phase.
Authentic Brand Engagement: UGC and nano influencers drove organic interactions, reinforcing Ikono’s brand identity.
Objective
diggies.de aimed to raise brand awareness and drive engagement among educators, positioning itself as a leader in digital education solutions for German schools.
Challenge
Reaching teachers required a highly targeted approach, one that leveraged trusted voices in the education space. To achieve this, we needed to collaborate with creators who were also educators, ensuring authenticity and relevance in our messaging.
Solution
We launched diggies.de’s first-ever User-Generated Content (UGC) campaign, strategically partnering with inspiring educational creators. These educators played a crucial role in amplifying diggies.de’s vision, sharing their personal experiences with the platform and demonstrating its value in real classroom settings.
Results
Enhanced Brand Awareness: The campaign successfully introduced diggies.de to a wider audience of educators, generating organic discussions and interest.
Authentic Engagement: Collaborating with teacher-creators ensured that the content was relatable and credible, fostering trust among potential users.
Increased Clicks & Traffic: The campaign drove significant traffic to diggies.de, connecting educators with innovative digital solutions tailored for their needs.
20,000 Clicks Generated: The campaign resulted in 20,000 clicks.
Cost-Effective Performance: Achieved a CPC of 0.30 Euro.
Click-Through Rate: The campaign delivered a 2.47% CTR.
Objective
StartSteps sought to effectively communicate their further education programs to a broader audience, increasing awareness and engagement through relatable and authentic content.
Challenge
The key challenge was making complex educational opportunities accessible and appealing to a diverse audience. Traditional marketing approaches lacked the personal touch needed to connect with potential learners on a deeper level.
Solution
We leveraged the power of User-Generated Content (UGC) to create an impactful and relatable campaign, highlighting real experiences from past participants.
UGC Activation: Encouraged learners to share their success stories, making the programs more tangible and inspiring for potential participants.
Community Engagement: Partnered with individuals who had firsthand experience with StartSteps' programs, ensuring credibility and emotional resonance.
Targeted Content Strategy: Designed a distribution plan focusing on key digital platforms to maximize visibility and engagement.
Results
Increased Awareness: The campaign successfully introduced StartSteps’ programs to a wider audience through authentic peer recommendations.
Higher Engagement Rates: Real stories from real participants fostered trust and encouraged interactions.
Stronger Program Enrollment: The relatable and human-centric approach contributed to an increase in sign-ups and inquiries.
Objective
Drama Buddy aimed to establish a strong community in Berlin and increase awareness about the app among theater lovers through authentic and engaging content.
Challenge
Growing an app in a niche market required a strategic approach to attract early adopters and foster organic engagement. The challenge was to make the platform appealing and create a sense of belonging among its users.
Solution
We leveraged a combination of User-Generated Content (UGC) and micro-influencer marketing to amplify Drama Buddy’s presence and encourage community-driven growth.
UGC Activation: Encouraged early users to share their experiences and interactions on the app, making it more relatable and inviting.
Micro-Influencer Collaborations: Collaborated with niche theatre influencers who resonated with the app’s target audience, driving credibility and engagement.
Community Engagement Strategy: Designed a campaign that promoted discussions, user interactions, and local theatre events to create a vibrant user base.
Results
Increased App Awareness: The campaign generated buzz around Drama Buddy, leading to a surge in downloads and user sign-ups.
Active Community Growth: The mix of UGC and influencer marketing helped foster a thriving theater-loving community in Berlin and Warsaw.
Higher Engagement Rates: Authentic content from micro-influencers and early users led to increased participation and retention.
