About
Weleda, a heritage natural cosmetics brand, wanted to refresh its image and connect with a younger audience without losing authenticity.
Challenge
Traditionally associated with women 40+, the brand needed to shift perception and appeal to Gen Z - a generation driven by trends, values, and aesthetic storytelling.
Service
Trend based UGC production for organic channels and paid campaigns, creator sourcing and management.
Results
Modernized Brand Image: The new UGC content aligned with current Gen Z aesthetics and tone of voice.
Higher Engagement: Consistent content rollout increased interaction rates on social platforms.
Perception Shift: Weleda is now viewed as an inclusive, modern, and youth-friendly brand - without compromising its natural roots.
