About
Too Good To Go, the app fighting food waste, wanted to highlight its new “surprise package” feature on the Polish market.
Challenge
Introduce a new offering to local audiences in a way that feels authentic, engaging, and shareable - turning awareness into excitement.
Service
UGC, Creative strategy
Results
Viral Reach: The campaign generated over 9 million views across Meta platforms.
High Engagement: Strong organic interactions and shares amplified reach beyond paid distribution.
Local Awareness: The feature became widely recognized within the target market.
