About
Ikono aimed to generate buzz and drive foot traffic to its Berlin launch, ensuring a strong brand presence and visitor engagement during the opening phase.
Challenge
Launching a new location required immediate brand awareness and authentic engagement. The goal was to reach a highly engaged audience and convert interest into physical visits.
Service
UGC activation, Berlin-based nano-influencer collaborations
Results
Strong Opening Buzz: The campaign successfully created excitement around the launch, sparking conversations across digital platforms.
Increased Foot Traffic: The combined efforts led to a significant number of visitors during the opening phase.
Authentic Brand Engagement: UGC and nano influencers drove organic interactions, reinforcing Ikono’s brand identity.
