About
Booksy, the leading beauty and wellness booking app, aimed to elevate its social media presence with a consistent stream of UGC content.
Challenge
The brand needed evergreen visuals for its organic channels - content that feels authentic to the beauty industry while remaining visually polished.
Service
B-roll content production + creator sourcing, focusing on niche creators working in beauty salons.
Results
Content Library Built: Over 30 ready-to-use b-rolls for organic and ad use.
Authentic Visuals: Real beauty professionals showcased in natural settings, boosting trust and relatability.
Long-Term Value: Booksy gained a consistent pipeline of on-brand, reusable content for future campaigns.
