StartSteps sought to effectively communicate their further education programs to a broader audience, increasing awareness and generating leads for their tech bootcamps.
The key challenge was making complex educational opportunities accessible and appealing. Traditional marketing lacked the personal touch needed to connect with potential learners.
We produced UGC ads featuring real bootcamp participants and graduates - authentic peer recommendations that spoke directly to the anxieties and aspirations of career-changers.
Each creative led with a strong hook addressing a specific pain point, then delivered the transformation story in an authentic, relatable format.
The campaign successfully introduced StartSteps' programs to a wider audience through authentic peer-to-peer recommendations.
The relatable, human-centric approach contributed directly to an increase in sign-ups and course enquiries.
UGC reduced scepticism around career changes - seeing real people's stories made the decision feel achievable.