Ikono aimed to generate buzz and drive foot traffic to its Berlin launch, ensuring a strong brand presence and visitor engagement during the critical opening phase.
Launching a new location required immediate brand awareness and authentic engagement - the goal was to reach a highly engaged audience and convert interest into physical visits.
We activated Berlin-based nano influencers (1k-10k followers) who were genuinely excited about the opening - their content felt like a personal recommendation, not an ad.
UGC was combined with influencer content to create a multi-touchpoint campaign that built FOMO and urgency around the opening weekend.
The campaign successfully created excitement around the launch, sparking organic conversations across digital platforms in Berlin.
The combined UGC and nano influencer strategy led to significant visitor numbers during the opening phase.
UGC and nano influencers drove organic interactions that reinforced Ikono's brand identity far more than paid placements alone.