About us

Creator-first.
From day one.

SWAI is a social media agency that believes authentic content made by real people beats any produced ad.

We started with UGC and nano-influencers when most agencies hadn't heard of either. Today we help brands grow through content that actually converts - in Poland, Germany and across Europe.

Founder
Oliwia Dumnicka
Founder & CEO

Oliwia Dumnicka

Hi, I'm Oliwia - founder of SWAI. I'm passionate about the Creator Economy, authentic marketing and helping brands grow through the power of social media.

After studying marketing at University of the Arts London I worked with tech companies in London and Berlin. SWAI was born during the pandemic when I realised how powerful small creators can be in driving real results.

She regularly runs workshops and speaks at events on UGC, content strategy and social media.

LinkedIn → Instagram →
Values

How we approach
our work.

01

Authenticity over production

We believe an imperfect video made by a real person beats a polished ad. Always.

02

Data, not gut feelings

Every decision is based on results. We test, measure and iterate - we don't do things just because that's how it's done.

03

Long-term relationships

With creators, with clients. We don't chase one-off transactions - we build partnerships that deliver results for months.

By the numbers

SWAI by the numbers.

1000+

Creators in our network

Vetted nano and micro creators ready to go.

200+

Campaigns delivered

For brands across beauty, food, tech, fashion and lifestyle.

1000+

Content pieces created

UGC, B-roll, product video and social media content.

🌍

European presence

Warsaw + international. We serve brands across Poland and all of Europe.

Where we are

Warsaw.

Headquarters

Warsaw

al. Solidarnosci 68/121
00-240 Warsaw, Poland

Our home market - Poland, CEE and TikTok Shop expansion.

Let's talk

Want to work
with us?

Drop us a line - we'll get back within 24 hours.

hi@swai.social