Booksy, the leading beauty and wellness booking app, aimed to elevate its social media presence with a consistent stream of UGC content.
The brand needed evergreen visuals for its organic channels - content that feels authentic to the beauty industry while remaining visually polished.
B-roll content production and creator sourcing, focusing on niche creators working in real beauty salons - not studios.
Every piece was shot in authentic environments to showcase real beauty professionals in natural, relatable settings that audiences trust.
Over 30 ready-to-use B-rolls for both organic social and paid ad use - a reusable asset library for future campaigns.
Real beauty professionals showcased in natural settings, boosting brand trust and relatability with target audiences.
Booksy gained a consistent pipeline of on-brand, reusable content that continues to serve campaigns months after production.